A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same region. The customers at the public sector bank complain about the employees who are not informed about each customer's needs, preferences, and interaction history
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Information System for Managers
1. A public sector bank is
currently striving to differentiate itself from the competition to
private sector bank in the
same region. The customers at the public sector bank complain about the
employees who are not informed about each customer's needs, preferences, and interaction
history. The bank has been unable to cultivate more profitable relationships
with the customers’ which has impacted its growth. Their inability to
proactively identify risk – elevating customer behaviour has attributed to
further losses. As the Chief Information Officer (CIO) of the public sector
bank, elaborate on your understanding of customer relationship management and
its importance. How you would acquire, retain and create lasting relationships
with the customers? How would creating these relationships help your bank? (10
Marks)
2. The Healthcare industry
is inundated with massive volumes of data generated each minute. With the
adoption of electronic health records, mobile health apps and wearable
technologies this is poised
to increase dramatically over the next few years. This comprises of data being
generated by patients in different forms such as the patient report’s generated
by the diagnostic labs, the data in the form of vital stats generated by the
wearable devices and body patches, data from medical insurance companies, to
name a few. Explain data mining and its importance in the healthcare industry.
With the help of a suitable example elaborate how patient data can be used for
preventive healthcare. Would you recommend the use of Data mining in
healthcare? (10 Marks)
3. a. As the Indian city of
Chennai went under floodwaters following heavy rains, it became clear that the
effects of a lack of planning can be devastating for small companies. Reports suggest,
as many as 40 to 60 percent of small businesses never recover after being hit
by natural disasters. Some companies looked on helplessly as systems went down.
They found themselves drowning in a flood of complaints from enraged customers’
as the water level rose on Chennai streets. Many enterprises believe that they
can survive any disaster if they put in place a robust physical infrastructure
and technical expertise. But floods in Chennai confirmed that technology
companies need to do more to escape the ill-effects of natural disasters.
Organizations wanted to make sure that their data centers don’t shut down, and continue
to function as usual. However this was in vain. Explain BCP and its importance.
What factors play an important role in the successful implementation of a BCP?
In your opinion, should small businesses invest in BCP? (5 Marks)
3. b. What are ERP
systems and mention five benefits of using them. With the help of an
example of any company
with a failed ERP implementation, highlight the main reasons
companies experience
failures in implementing ERP systems. What were the lessons learnt to avoid the
same mistakes in future? (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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